Australia's first official Eurovision contestant, Guy Sebastian, has delivered record ratings to SBS.
More than 4.2 million Australians watched at least five minutes of the semi-finals or grand final over the weekend, SBS claims. (These figures reflect both city and regional areas.)
Ratings winner: Australia's inaugural Eurovision contestant Guy Sebastian helped deliver record audiences to SBS's broadcast.
Ratings winner: Australia's inaugural Eurovision contestant Guy Sebastian helped deliver record audiences to SBS's broadcast. Photo: Reuters
This compares to the 2.7 million who tuned in last year.
Sebastian - the inaugural winner of reality talent show Australian Idol - placed fifth overall. However, some Aussie fans claim their votes weren't counted because of an error with the system.
Saturday's second semi-final had 1.07 million viewers at its peak - Eurovision's biggest-ever peak audience on SBS.
The traditional gauge of a program's success is its average audience, not its peak or cumulative audience. Because Eurovision aired over multiple days at different times, however, these measures are useful. But in fairness, the broadcast's average audience must also be assessed.
Eurovision's Saturday night metropolitan audience was 639,000 - bigger than the Sunday night grand final repeat of 592,000 (up from 476,000 last year). Before that, 263,000 bleary-eyed fans watched the final contest live in the early hours.
Another 106,000 metropolitan viewers saw the second semi-final repeat on SBS2 on Saturday, while 500,000 tuned into the main channel for the first semi-final on Friday evening.
Media analyst Steve Allen, managing director of Fusion Strategy, says it's a "solid result" but believes the numbers could have been better.
"Given we - Australia - arranged to be in the finals with Guy Sebastian, it seemed to us there would be much greater interest and a solid ratings boost," he says.
"This is a little disappointing, given we know SBS can attract really strong audiences with the right programming."
Recently, the broadcaster broke records and beat its commercial rivals with the documentary series Struggle Street.
According to Twitter, more than 215,000 Australians saw Eurovision-related tweets during SBS's broadcasts of the finals. Globally, more than 6 million Eurovision tweets were sent.
Eurovision delivered SBS an unusually large slice of the Sunday metropolitan audience - 12.1 per cent - just behind the ABC channels' 13.6 per cent.
But the Seven network was the clear winner with 33.9 per cent, followed by Nine on 21.6 per cent and Ten on 18.7 per cent.
Sunday's top program was the second instalment of Seven's Catching Milat, based on Australian serial killer Ivan Milat. Last week, it attracted 1.39 million viewers; last night, it grew its audience to 1.46 million.
Ten's MasterChef continues to dominate its rivals in the five major cities, taking the fourth spot with 1.08 million viewers - just ahead of Seven's House Rules with 1.07 million viewers.
Nine's Reno Rumble, which features former contestants from House Rules and The Block, took seventh position with 851,000 viewers.
1. Catching Milat (Seven) - 1.459 million
2. Seven News (Seven) - 1.401 million
3. Nine News (Nine) - 1.296 million
4. MasterChef (Ten) - 1.082 million
5. House Rules (Seven) - 1.068 million
6. ABC News (ABC) 901,000
7. Reno Rumble (Nine) - 851,000
8. 60 Minutes (Nine) - 754,000
9. Modern Family (Ten) 752,000
10. Eurovision Song Contest (SBS) - 592,000
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http://www.smh.com.au/entertainment/tv- ... z3bH11Vvps
Publicado: Lun, 25 May 2015, 03:42:54
